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I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in todays world. Search Engine Optimization is the only technique to increase your business revenue 프리카지노 form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.
SEO technical definition
SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Why SEO is important today
Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.
Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesnt means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.
The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.
Out of millions of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.
Basic Techniques of SEO
Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.
As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.
Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:
Your Keywords
Selecting your keywords
Prioritize your keywords
Domain name / Filename
Domain Registration
Keyword in domain name
Keyword in filename
Length of Website Address
Keyword Placement
Keyword in title tag
Keyword in Description Meta-tag
Keyword in Keyword Meta-tag
Keyword in Content
H1, H2 and H3 (Heading)
Keyword Font Styles
Internal Links
Keyword in links to internal site pages
Valid internal links
Efficient linking
External / Outgoing Links
Quality Links
Inspecting your Links
Title and Description
Limit number of links on a page
Incoming Links (backlinks)
Quality of Referrer
Trend of link popularity
Anchor Text
Age of Link
Number of Outgoing Links on Referrer Page
Position of Link
Trusted Websites
JavaScript/Flash Links
On-Page Factors
Home Page
Over optimization penalty (OOP)
Getting Reported
File Size
Freshness of Pages
Frequency of Updates
Site Age
Dynamic Pages
Texts inside Images
Excess JavaScript
Inline Frames and Frames
Hidden links / texts
Cloaking
Duplicate content
Understandable Content
Off-Page Factors
Traffic Buying / Link Schemes
A minimum of one backlink
Buying Links
Server IP Address
Links from bad websites
Server Reliability and Uptime
User Activity
Search Engine Traffic
Click through Rate (CTR)
Time spent on page
Monitoring Bookmarks
Leaving the Website
Gathering Links
Collecting Links
Unique Content
Articles
Press Release
Forums / Guest books / Blogs
Sponsoring
Directories
Link Exchange
On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling
Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.
Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.